Assignment notes

Purpose, Goals, Audience, and Description of My Website

Purpose:

To create a professional online portfolio that highlights my expertise as a social media manager and digital marketing strategist.

Goals:

– Showcase my achievements, including successful campaigns such as growing a small business’s TikTok reach to over 200,000 views in 3 months and increasing a startup’s social media reach from 200,000 to 1.2 million.
– Demonstrate my skills in content creation, audience engagement, and campaign management.
– Provide a platform for networking and attracting potential clients, collaborators, and employers.

Audience:

– Employers looking for experienced social media managers.
– Small businesses and startups seeking help with social media growth strategies.
– Marketing professionals interested in collaboration and knowledge exchange.

Description:

This website will serve as my personal portfolio, showcasing my social media management achievements and innovative marketing strategies. It will feature a portfolio section with detailed case studies, a blog to share industry insights and best practices, and a contact page for inquiries. The website will reflect my professional brand and demonstrate my ability to drive impactful marketing campaigns. I plan to include it as a part of my portfolio to make it easily accessible to potential employers and clients, further solidifying my credibility as a dedicated and skilled marketing professional.

Hosting Provider Selection Rationale

The primary reason I selected Bluehost is that their pricing, including the domain, was more competitive than other options. Additionally, Bluehost had more customer reviews and featured videos from influencers that demonstrated how to use the platform effectively. The quality of customer support was also a major factor in my decision to choose Bluehost.